Non-stop monitoring
Rival sites watched around the clock, not sampled.
ProductCompetitor intelligence
SPINSee almost everything your rivals publish, as they publish it.
SPIN is a competitor-intelligence feed for newsrooms. It monitors rival publications non-stop, delivers their articles in near real time to an ad-free in-app reader, and lets your desk repurpose a story as context and give it a new spin with the integrated writer.
Rivals publish
- National dailies
- Regional titles
- Digital natives
- Indian-language sites
Monitored
SPIN
Your desk
- Ad-free reader
- Integrated writer
- Cadence board
- SPIN API
- Category
- Competitor intelligence
- Type
- Product
- Delivery
- In-app reader, Cadence board or API
The problem
Why SPIN exists
Google News shows a handful of well-optimised articles from each rival. Desks that rely on it miss most of what competitors actually publish, and find out about the important ones late.
How it works
How SPIN works
01
Monitor
A robust gathering framework watches the publications you name, continuously, across sections and languages.
1 / 3
What you get
Built for how desks actually work
Ad-free reader
Read competitor stories without pop-ups, paywall clutter or ads.
Integrated writer
Turn context into an original story in your own style.
Also as an API
Feed SPIN into your own tools, or into Cadence’s priority board.
| Google News | SPIN | |
|---|---|---|
| Coverage | A few well-optimised articles | Almost everything rivals publish |
| Speed | When the algorithm surfaces it | Near real time, as published |
| Reading | Ads and pop-ups on rival sites | Ad-free in-app reader |
| Next step | Copy, paste, start again | Repurpose with the integrated writer |
Questions
SPIN, answered
Last updated
Is SPIN the same as Google News?
No. Google News surfaces a few optimised stories. SPIN delivers almost everything a rival publishes, in near real time.
Can we choose which publications to track?
Yes. You name the publications and sections; SPIN monitors them continuously.
Works well with
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See SPIN on your own workflow.
Tell us what slows your desk down. We’ll show you a working demo on your own sources, then put scope, cost and timeline in writing.