Instant
Stories written as the data lands.
ProductStructured, repeatable stories
Feed AutomationThe routine stories, written the moment the data lands.
Feed Automation turns structured feeds, such as weather, markets, sports scorecards, government releases and breaking-news briefs, into publication-ready stories in house style. These are the most repeatable stories a desk writes, and the lowest editorial risk to automate.
Structured feeds
- Weather data
- Market filings
- Scorecards
- Breaking alerts
- Govt releases
Written
Feed Automation
Published
- House-style story
- Video script
WhatsApp brief- CMS draft
- Category
- Desk automation
- Type
- Product
The problem
Why Feed Automation exists
Desks spend hours rewriting the same structured updates every day. The work is routine, time-sensitive and easy to get slightly wrong.
How it works
Five streams
01
Weather
Forecasts and alerts from the meteorological department.
1 / 5
What you get
Built for how desks actually work
House style
Every story follows your style sheet.
Low risk
Structured inputs, deterministic checks.
Questions
Feed Automation, answered
Last updated
Why automate these stories first?
They are highly structured, repeatable and feed-driven, so they offer the highest reliability and the lowest editorial risk.
Works well with
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See Feed Automation on your own workflow.
Tell us what slows your desk down. We’ll show you a working demo on your own sources, then put scope, cost and timeline in writing.