Good ideas need a way through.
My career has taken me through editorial, product, data and digital business roles in India and abroad. Different organizations, different pressures, but a familiar frustration: the pace of development rarely matched the pace at which the business needed to move.
Sometimes the problem was technical. Often it was the space between people: unclear ownership, slow handoffs, decisions waiting for another meeting. An idea could spend so long moving through the process that what eventually emerged was a long way from what we had imagined.
I’ve had products fail. One attempt to build an efficient news CMS with a lean team fell short of what I wanted it to be. That experience made something clear to me: I needed a much closer understanding of how the systems were actually built.
A course. A prototype. A different direction.
As AI began opening up new possibilities, I started learning. A prompt engineering course from Vanderbilt University in 2023 was an early step. From there I moved into AI systems and agentic development, testing ideas in the domain I understood best: news media.
MetaGen began as one of those early demo projects. I showed it to people I knew, then to newsroom leaders. Their response changed the conversation. This was something they could see themselves using, and paying for.
Wizzardzz grew out of that interest. I became responsible for the whole journey: finding the problem, designing the product, writing and running the systems, and talking to the people who would use them.
The whole process matters.
The early focus was on APIs. But as agentic development evolved, I wanted to build more of the environment around the work: the rules, the agents, the handoffs and the places where an editor steps in.
WritePod was an early writing system used by publications. Its successor, DraftOne, takes that thinking further: an editorial harness where teams build their own agents, define their own rules and manage the workflow around them.
We also built a proprietary newsroom-intelligence system for a national English news group. It brought together much of what I’d wanted from newsroom technology: a connected environment for the work, shaped around the people doing it. That thinking now lives in Cadence.
Newsrooms are home. The problems travel.
A missed handoff or a task that slips through the cracks isn’t unique to publishing. Once you look closely at how teams work, you see the same patterns in other businesses.
That thinking led to WIZ: task management inside WhatsApp, where many teams already have their conversations. Becoming an approved Meta technology provider helped make that possible.
We’re also building Motion Desk, video rendered from a newsroom’s own content rather than generated by AI, along with tools that help publishers get cited by AI answers. Newsroom technology remains our specialty. The ambition is to take what we learn there and build useful automation wherever the problem deserves it.