Empowering Quality Journalism at Lightning Speed
Overcoming the Challenges of Modern Content Creation
Google’s EEAT (Expertise, Authoritativeness, Trustworthiness) guidelines demand high-quality, in-depth, and structured content. Newsrooms also face the constant pressure to produce large volumes of content to maintain or improve search rankings. Balancing these requirements can overwhelm desk journalists, leaving them with limited time for thorough research or requiring an expansion of newsroom resources.
Scriby bridges this gap with cutting-edge AI, enabling journalists to meet both quality and volume demands efficiently. It empowers newsrooms to deliver impactful, optimized articles while reducing workload and enhancing productivity.
Scriby’s AI operates on a 100% Retrieval-Augmented Generation (RAG) architecture, ensuring outputs are grounded in factual accuracy. By leveraging RAG, Scriby eliminates hallucination risks and provides URLs to the key sources behind its research, guaranteeing transparency and trustworthiness.
Why Scriby? Transforming Newsrooms Worldwide
Overcoming the Challenges of Modern Content Creation
Scriby stands out from standard AI-driven writing tools and SEO platforms by combining cutting-edge research capabilities, intelligent FAQ generation, and unique article optimization suggestions for Generative/Search Engine Optimization(GEO/SEO). Unlike traditional tools that rely solely on static data or templates, Scriby dynamically integrates:
- Deep Research: Extracts facts, context, and multi-perspective insights to enrich stories.
- FAQ Generation: Creates relevant, audience-driven questions and answers to enhance article usefulness and engagement.
- SEO Optimization with Contextual Precision: Blends research-driven insights with trend data for unmatched SEO recommendations, capable of identifying ‘false-positive’ and ‘false-negative’ trends, tailored to both emerging and established topics.
Scriby’s Unique Features
Step 1: Research Reinvented
Input a paragraph or snippet, and Scriby conducts deep online research to:
- Retrieve facts, context, and multiple perspectives.
- Identify user questions and provide researched answers.
- Highlight subtopics and additional areas worth exploring.
Step 2: Smarter SEO Optimization
Scriby’s approach to SEO goes beyond conventional tools by integrating real-time data with contextual analysis:
- Emerging Trends Mastery: Scriby identifies keywords and phrases with the potential to break out before they trend, leveraging its deep understanding of the topic.
- False-Negative Insights: In breaking news scenarios, Scriby detects early “false negatives”—keywords with low initial interest scores that could surge as the story develops—and highlights them for focused attention.
- False-Positive Awareness: Scriby ensures you avoid over-prioritizing keywords or trends that may show temporary spikes but lack long-term relevance, saving valuable time and focus.
- Data-Driven yet Contextual Suggestions: By correlating Google Trends data with comprehensive research insights, Scriby ensures SEO strategies are both precise and timely.
Step 3: Instant Drafting
For time-sensitive stories, Scriby combines research, SEO insights, and your inputs to generate a high-quality, ready-to-use draft.
AI-Generated Content: Google’s Stance
Google’s latest guidance emphasizes that content quality, not the method of creation, determines its value. Whether generated by humans or AI, content must be helpful, original, and people-first. Scriby aligns with this philosophy by combining factual accuracy, research depth, and contextual relevance to meet Google’s EEAT (Expertise, Experience, Authoritativeness, Trustworthiness) standards.
Tangible Benefits for Every Stakeholder
For Journalists & Editors
- Write more stories in less time without sacrificing quality
- Add meaningful context, anecdotes, and FAQs to engage readers.
For SEO Specialists
- Capture emerging trends and boost search impressions.
- Improve CTRs and overall site rankings with precision-driven insights.
- Identify and prioritize breakout keywords in real-time scenarios.
- Avoid false positives/negatives and focus on meaningful trends without sacrificing the journalistic values of an article.
For CEOs & Product Managers
- Increase engagement, traffic, and revenue.
- Empower teams to be more productive and deliver higher-quality journalism.
Proven Results
Measurable Impact
- 50% faster article production: Reduce time spent on research and writing.
- 30% higher search impressions and CTR: Target the right keywords and trends effectively.
- Improved user engagement and revenue: Create content that resonates with your audience.
Tailored for Every Newsroom
Scriby is a fully customizable SaaS platform designed for newsrooms of all sizes. Its modular features, secure integrations, and scalable architecture ensure it grows with your team.
Get Started with Scriby Today
Take your newsroom to the next level
FAQ
Scriby adheres to strict data security and privacy standards.
Yes, Scriby excels in dynamic scenarios, adapting research and insights in real time.
Yes, we offer customized demos tailored to your newsroom’s needs.
Scriby identifies subtopics based on extensive online research and trending themes, providing additional areas for exploration to enhance article depth.
Scriby generates FAQs by analyzing real user queries and emerging questions related to your topic, ensuring relevance and audience engagement.
Scriby combines contextual research and Google Trends analysis to provide actionable SEO strategies that prioritize both emerging and established keywords, avoiding false positives and negatives.
